Overexposing Sarah Palin

Just as anybody with a website can attest, keeping the information on the website fresh is essential to prevent visitors from losing interest. A lot of websites lose their ranking with the search engines because the webmaster allows a site or page to go stale.

Political campaigning has a lot of the same pitfalls as maintaining a website. Usually a candidate will have a 'stump speech', which is recited at each and every stop on the campaign trail. The reporters covering a particular candidate listen to the same speech repeatedly. After a reporter has heard the speech several times, their reporting reflects their growing disinterest in covering that campaign.

The wild-card in campaigning is the audiences. To the potential voters listening to a stump speech, what they hear is not stale because they have not yet heard the speech. Because the speech is new to them, they are able to be enthusiastic about what they hear.

Now comes Sarah Palin. People everywhere want to see and hear what she says so she is in great demand by the media. Televising her campaign stops and exposing her stump speech to large numbers of people can actually overexpose her stump speech. This is both good and bad. Good that she gets the exposure, but bad if the viewing audience is able to anticipate what she will say each time she speaks. If she does not keep her speech fresh, then eventually the same disinterest exhibited by those reporters following a campaign will begin to set in with the potential voters.

Advice is cheap, but if I could give my 2 cents worth to Sarah's campaign, it would be to keep her message fresh. If she continues to recite the same speech, she runs the risk of becoming stale with the voters, especially with 24/7 news programs televising the candidates every move.

Cheers,

-Robert-